Telemundo Ratings Tower With Futbol - Brazil/Mexico Lifts Spanish-Language Broadcaster To Record NTI Numbers

“Telemundo scored record rating with its live telecast of the Mexico/Brazil soccer match on Sept. 12.

The international friendly averaged 2.88 million viewers, 2 million of which were adults 18 to 49. Officials said both of those numbers represented best-ever marks for Telemundo since the Spanish-language network, which is the official broadcaster of the Mexican national soccer side, switched over to the Nielsen Television Index in February. Gauged on a cume base – viewers tuning in for at least one minute –the match also netted record numbers relative to unduplicated total watchers (6.5 million) and with the aforementioned demo (4.3 million)”

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