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Posted on:
September 13th, 2007
Filed Under: Blogante Headlines, Food, Hispanic News, Marketing & Advertising, Tomás' Picks
Tagged: family, novela, recipe, telenovela
Filed Under: Blogante Headlines, Food, Hispanic News, Marketing & Advertising, Tomás' Picks
Tagged: family, novela, recipe, telenovela
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“n the annals of Hispanic marketing, the figure of the abuelita (grandma) has been used to the point of exhaustion. We’ve seen her pitching toothpaste, hot chocolate, phone cards — even high-speed Internet services. But to invoke her cooking abilities to pitch junk food is a bit of a stretch.
Take Kraft Foods’ latest Hispanic-targeted initiative, De mamá a mamá (From mother to mother), a program, says the company, designed to help busy Hispanic moms keep the family traditions alive through food, “especially recipes taught by abuelita.” The marketing effort, announced last week, includes a series of television spots featuring Bibi Gaytán, the 35-plus-year-old Mexican former singer and telenovela actress who is now a mother of three and apparently not a very good cook.”
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Knowledge is Power and this page is just the start. Hispanics/Latinos are a growing diverse force in this country. Check out some of the 54,865 items found on this site below or dig into the Site Map
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Latest Essentials
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- November 21, 2009
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- November 20, 2009
- Hispanic lawmakers say an old adversary, White House chief of staff Rahm Emanuel, has his fingerprints all over a push to prohibit illegal immigrants from buying health insurance plans in a new market for people who don’t get insurance through their employers.
- Some U.S. Democrats see momentum building for an overhaul of immigration laws that would legalize millions of undocumented workers, but analysts say a crowded agenda and struggling economy may once again sink hopes for reform next year.
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- November 19, 2009
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- November 18, 2009
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- On November 18 at 8:00 PM Eastern time/5:00 PM Pacific, all across the country people are hosting house parties with their families, friends, neighbors, churches, classmates and anyone else who supports comprehensive immigration reform for America.
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- California’s Republican gubernatorial candidate Meg Whitman told a group of supporters Tuesday that she is making an unprecedented effort to attract Latinos to the Republican party – in South El Monte
- Hundreds of defendants awaiting trial for violent crimes in Dallas County have been deported by federal immigration officials and then set free in their home countries. – The practice goes back to at least 1991 and includes the release of murder, kidnapping and child rape suspects.
- Environmentalists alarmed by Puerto Rico policies – Sweeping from lush mountain rain forests to pristine beaches, a corridor of land protected by Puerto Rico’s last governor hosts dozens of rare and endangered species and was championed by celebrities who helped fight off resort proposals. – Now new Gov. Luis Fortuno has revoked the reserve as part of a drive to bring jobs and investment for the U.S. territory’s struggling economy. And activists see a broader pattern of looser protection for the island’s environment.
- Deporting undocumented students affects the chances for legal return if Congress doesn’t address it in immigration reform bill
- Eleventh-hour criticism is arising over President Obama’s nomination for United States attorney in northern Iowa of a prosecutor who had a leading role in the criminal cases against hundreds of illegal immigrants arrested in a May 2008 raid at a meatpacking plant in Postville, Iowa. – Stephanie Rose
