Kimberly-Clark promotes Scott brand to Spanish speaking Latinos - Hispanic MPR

“Scott® Brand launched an interactive promotional campaign targeting Spanish speaking Latino consumers. The company hopes Latinos will share Hispanic sayings in the “Comparte tu Dicho” Dichonario campaign, slated to run September 1 through December 14, 2007. Scott® will gather submissions to compile what promoters describe as one of the world’s first dictionaries of Spanish-language proverbs.”

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