“Por Fin” Palomitaâ„¢ Website is Open for Business

“Palomitaâ„¢, the new junior and girls fashion brand with a focus on the Hispanic market, launches its website www.ropapalomita.com or www.palomitaclothing.com . The website is creative, fun and a vibrant reflection of the brand. The home page features a “puestito” (stand) with colorful icons that link to the various pages: shopping, home, press and more. The launch coincides with the launch of the brand at JCPenney.

“Por fin una marca para ti” (“Finally a brand for you”) is the company’s tagline, reflecting its role in offering apparel that is focused on the Hispanic market. The initial offering is narrow and Palomita â„¢ has plans to significantly expand the line for Spring 2008.

Palomita® features designs from fruit drinks of Pascual Boing®, clothing detergents such as Zote® and Roma®, the iconic puppet mouse Topo Gigio® and confections from Canels ® and Casa Luker ®. Additional nostalgic brands and logos are gradually being acquired from all over Latin America. “It took a while to get this site right; we wanted to make the shopping experience playful and unique, yet functional,” says Molly Robbins, founder of Palomita. “We look forward to adding more products and really catering to our Latino customer.”

About Palomita

Palomita was created by Molly Robbins, ”Molona” a Mexico City native as well an apparel industry veteran. She has secured exclusive rights to use trademarks and vintage art from an array of Latino companies, and artistically incorporates them into the Palomita brand. In 2006, Molly signed an agreement with Wish Licensing for the manufacture and distribution of junior and girls’ tops and sleepwear. Palomita’s distribution will range from mass-market to select and specialty stores nationwide.

Chuchoâ„¢, the “hermano” brand to Palomita, will be launched in spring 2008. Chucho will focus on more masculine designs and feature products ranging from cement companies and tire manufacturers to beverages and confections. The brand will also host iconic characters such as Topo Gigio and entertaining concepts appealing to the young man and boy who enjoys casual clothing and has an adventurous spirit.

For more information visit: www.ropapalomita.com“

• Ricardo Salinas Breaks Ground for What Will Be the Most Modern Television Studio in Latin America – Mexico City
• Brazil replaces Mexico as China’s top market in Latin America and boosts its surplus as well.
• The mayor of a wealthy suburb (San Pedro Garza Garcia) of Monterrey said Monday that he has sent his family to the United States for their own safety as he pursues his campaign against extortion and kidnapping gangs.
• Expert: Juárez violence a ‘terrorist war’
• Mexican Mennonites Impacted by Drug Violence
• Mexican farmers reeling from worst drought in decades
• Mexico City’s famed dance-for-peso halls fading
• Americans Running South: Why We are Flocking to Mexico for Work
• On the mayor’s agenda: ‘Civilize’ Mexico City – Marcelo Ebrard
• Juárez violence: Drug-war brutality persists despite presence of military
• Mexican doctors pointed to parents as the reason Mexico leads the world in child obesity, a problem made worse in this country by the lack of sports training.
• LatAm Immigrants Are Changing Spain, Sociologist Says
• Mexico’s top domestic security official said Friday that sectors of the general public have cooperated with drug cartels in the violent border city of Ciudad Juarez, and the government is about to launch new social programs there to combat gangs.
• Susana Iglesias, writing from the streets – Mexico City native is winner of the first-ever Aura Estrada Prize, an international competition for young women writing literature in Spanish.
• Mexican authorities predict fewer Mexican immigrants will be back home for Christmas
• Mapping Out Mexico – Navigating your way through Mexico can be tricky business sometimes – MexicoMaps.com
• Mexico City Noir and the Six Word Story
• The current global crisis will cause the number of poor people in Latin America to rise by 9 million to 189 million this year, the U.N. Economic Commission for Latin America and the Caribbean said in a report presented on Thursday.
• Mexican migrants are spending more money on taxes in the United States than on the remittances they send home to relatives, according to a new study by Mexico’s largest bank, BBVA Bancomer.
• Ana Maria Perez Gonzalez, said to be the oldest woman in the world, died in Mexico this week. She was 119.