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Study of Hispanic Shopping Behavior to Enhance J&J’s Go-to-Market Strategy
Posted on: September 10th, 2007“A landmark study of Hispanic shopping behavior will enhance Johnson & Johnson’s go-to-market strategy for health and beauty care (HBC) products.
The largest in-store study ever done on the subject took place in 13 main Hispanic markets and involved 12 HBC categories. Over 7,000 personal interviews took place in stores operated by seven retailers in four trade channels: grocery (three retailers), chain drug (two), mass (one), and bodega (one). Meyers Research conducted the interviews in English and Spanish.”
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Filed Under: 1. Hispanic News, Business, Business News, Research
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