‘Latin fever’ drives US Hispanic market, says report

Posted on: September 10th, 2007
Filed Under: [ Business ] [ Hispanic News ] [ Blogante Business ]
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“Manufacturers targeting the US Hispanic food and beverage market should position their products within one of the category’s three major segments, depending on the type of consumer targeted, according to a report by Packaged Facts.

Hispanic Foods and Beverages in the US reinforces that growth within the $5.7bn market is driven not only by the growing US Hispanic population, but also by the expanding tastes of non-Hispanic Americans.”

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