U.S. opera sees future in black and Hispanic audience

“As the U.S. population diversifies and live arts compete for audiences with other entertainment forms like movies, gaming and rap, opera houses from New York to Los Angeles are seeking out new communities, working with leaders in other art forms, and discounting tickets to entice new crowds.

“If we don’t do it, the art form will die in this country,” Evans Mirageas, the artistic director of the Cincinnati Opera said in an interview.

Opera must evolve as its potential audience is no longer the almost exclusively white upper-middle class elite crowd it was 50 years ago, he said.”

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