Filed Under: [ Hispanic News ] [ Media ] [ Press Releases ] [ Blogante Business ]
Tags: Entravision, Mexico, Nielsen, radio, Spanish-language, telefutura, televisa, TuTv, Univision
Knowledge is Power!
“Univision captured the #1 network ranking among all Adults 18-34, not just Hispanics, and outdelivered ABC, CBS, NBC, FOX and CW for the entire first week of Nielsen’s single national panel (NPM).
In the first entire week (8/27/07-9/2/07) since all networks were reported from one single ratings sample, Univision ranked as the #1 network with an 11% advantage over its nearest competitor, FOX, and beating ABC by 43%, CBS by 42%, NBC by 57%, and fully 125% ahead of CW for all Adults 18-34, not just Hispanics. Univision was also the #1 ranked network all night every night Monday through Friday last week among the same coveted young adult demographic.
In addition, Univision aired 9 out of the top 20 programs of the entire week, regardless of language, among all Adults 18-34.
“Taking the #1 spot for the first week of Nielsen’s single sample NTI ratings, clearly demonstrates Univision’s ability to compete head-to-head with any and all networks,” said Alina Falcon, Executive Vice President and Operating Manager of the Univision Network. “Now with a single ratings source, advertisers can see, more easily than ever, just how important Univision can be as part of their overall media plans.”
Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 99% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 89% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Television Group, which owns and operates 62 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 70 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico; Univision Music Group, which includes Univision Records, Fonovisa Records, La Calle Records and Mexico-based Disa Records as well as Fonomusic and America Musical Publishing companies; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at www.univision.com. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S., and a non-voting 14.9% interest in Entravision Communications Corporation, a public Spanish-language media company. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.
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