NFL Taps Vidal for Hispanic Outreach

“When Monday Night Football airs on ESPN, don’t be surprised to hear Spanish emanating from your set during commercial time.

The NFL is doing its part to recognize the growing legion of Latino “American Football” fans who also will be glued to the game. The new Spanish-language campaign chant will be “Juntense”””or, the command, “Get Together”””created by New York-based Hispanic advertising agency The Vidal Partnership (TVP), which debuts Sept. 10.”

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