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“When Lionsgate decided to make a mainstream movie in Spanish for Latino audiences in the United States, the studio had to find a director who was both bilingual and had “Hollywood sensibilities.”
Their search led them to Joe Menendez, the son of Cuban immigrants, who had made two indie films and had directed episodic TV.
“They saw this film I made a few years back, called the ‘Hunting of Man,’ ” says Menendez. “It was in English but with a 98% Latino cast. Most indie movies, with rare exceptions, tend not to have happy endings and the uplifting, John Williams-type music. But my movie had that. I grew up loving Steven Spielberg and ‘Star Wars’ and ‘Die Hard.’ My tastes were always mainstream.”
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