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Arkansas bank takes Mexican IDs, joining other banking chains
Tagged: Arkansas, Banking, Mexican ConsulatePosted on: August 29th, 2007“Twin City Bank only realized they had a language gap when the Mexican consulate in Little Rock opened in April.
Their ATM machines didn’t offer services in Spanish and their brochures hadn’t been translated. Perhaps worst, the company hadn’t made any effort to reach Hispanic customers in Arkansas, a state with one of the fastest growing Spanish-speaking communities in the nation.
“We do want to serve all of our community,” said Donna Hardcastle, the bank chain’s senior vice president of retail. “We need to recognize this group and they need a little different attention than some of our other markets.”"
Curation from Tomás
Filed Under: 1. Hispanic News, Banking, Business, Business News
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