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Bold Move: Nielsen To Rate mun2
Tagged: bilingual, Mun2, Nielsen, TelemundoPosted on: August 28th, 2007“NOTING THE PROMINENT GAINS OF Hispanic-targeted networks, NBC Universal said its Telemundo sister cable network, mun2, would now be measured by the Nielsen ratings system for all cable networks.
On one level, it’s a bold move, considering mun2 is in only 17 million homes. Networks often wait for a larger reach before they release ratings.
Similar to MTV Tr3, mun2 targets young, bilingual Hispanics.”
Curation from Tomás
Filed Under: Business News, Media
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