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California Speedway driving for Hispanic fans
Tagged: CaliforniaPosted on: August 22nd, 2007“Getting the Hispanic community interested in its race cars, however, has been a monumental challenge for NASCAR. Thats why Doepking and about 20 of his colleagues in the Spanish-speaking media found themselves at California Speedway last month for “Hispanic Media Day,” a lesson in NASCAR 101.
Not until recently has the nations most popular racing circuit attempted a serious marketing directive toward its largest minority. The California Speedway event, which included a ride around the track and a multimedia presentation, was the first intense exposure to NASCAR for some of the media in attendance.”
Curation from Tomás
Filed Under: 1. Hispanic News, Business News, Marketing & Advertising, Sports
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