Clicky

California Speedway driving for Hispanic fans

Share |
information (meta) --»
Posted on: August 22nd, 2007
Filed Under: Blogante Business, California, Hispanic News, Marketing & Advertising, Sports
need help? --»
View: Subjects | States | Metros :: Site Map
source, text, links --»

“Getting the Hispanic community interested in its race cars, however, has been a monumental challenge for NASCAR. Thats why Doepking and about 20 of his colleagues in the Spanish-speaking media found themselves at California Speedway last month for “Hispanic Media Day,” a lesson in NASCAR 101.

Not until recently has the nations most popular racing circuit attempted a serious marketing directive toward its largest minority. The California Speedway event, which included a ride around the track and a multimedia presentation, was the first intense exposure to NASCAR for some of the media in attendance.”

related posts (sort of) --»
view/search these tags on --»

Knowledge is Power and this page is just the start. Hispanics/Latinos are a growing diverse force in this country. Check out some of the 54,866 items found on this site below or dig into the Site Map

Best of the Rest

Latest Essentials