Cultural Food Los Angeles Presents Expo Comida Latina to Introduce New Latino Food and Beverage Products that are Appealing to the Tastes of the U.S. Consumer

“Mmmmmm”¦. The sweet temptations of mole, tamales, chile relleno, empanadas and more will entice those who find their way to Expo Comida Latina, part of Cultural Food Los Angeles, taking place at the Los Angeles Convention Center on September 10th and 11th. Restaurateurs and business professionals looking for fresh foods, tasty variations on traditional favorites and advanced business ideas will have the opportunity to taste products from more than 500 exhibitors and visit 10 international pavilions.

According to estimates by Hispanic Telligence, in 2005, the buying power of Latinos totaled $768 billion, demonstrating the growing importance of this consumer segment which has resulted in a stream of new foods and flavors appearing on the US market, designed specifically to appeal to Hispanic tastes.

In direct response to the continued surge and opportunity for ethnic food and beverage, Cultural Food was launched as a new brand to highlight the next generation of ethnic food and beverage business events and online communities. Cultural Food Los Angeles 2007 will be the brand’s first demonstration that will accent its exciting events and e-media opportunities for buyers from retail and foodservice.

Expo Comida Latina will open its doors with a huge array of vendors and their newest wares. Attendees will have the chance to experience culinary demonstrations and participate in seminars about the business of food and beverage.

Leading the Culinary Demonstration will be Chef LaLa, cookbook author, Certified Fitness Nutritionist, and owner of the catering company “Savor.” She will be captivating the audience with her dramatic and flavorful demonstrations titled “Organically Delicious” and “Appetizers Galore.” In addition, Chef Ricardo Munoz, one of Mexicos leading chefs and instructors of regional Mexican dishes, will present “The Art of Mexican Cuisine.” Ending the cooking demonstrations with a taste of sweetness is Alex Pena from Bake Mark who will be creating mouth-watering baked goods such as pan dulce.

Food and beverage business professionals will be delighted with the scheduled educational seminars this year. Bancomext will present “How to Do Business in the United States” in Spanish to provide tips on the steps that companies need to take to succeed in the US Hispanic market. The seminar, “Dramatic Changes in Hispanic Target Markets: How to Win by Staying Ahead” will focus on food trends and Hispanic market demographics on the rise. “Kosher Certification –The Relationship Between Kosher & Ethnic Foods” will discuss the demand of kosher products and the consumer outlook that kosher certified foods as healthy and wholesome. Asian Restaurant News and Chinese Restaurant News will present “Healthy Dining Menu Trends and Opportunities for Restaurants” to highlight consumer interest in health and nutrition.

Cultural Food Los Angeles 2007 will also feature El Mercado del Mar Seafood Pavilion and Kosher West.

This event is open to trade professionals only. Due to liability restrictions, no one under the age of 18, including infants and toddlers, will be allowed on the show floor at any time.

For media registration and information about Cultural Food, please visit http://www.culturalfood.com/losangeles.

About Diversified Business Communications
Diversified Business Communications DBC specializes in producing international trade events in the food and beverage industry, and bring more than 40 years’ experience bringing buyers and sellers together. DBC’s food industry expositions include four internationally recognized seafood shows, the New England Foodservice & Lodging Expo in Boston, All Things Organic in Chicago, three Fine Food and Hospitality shows in Australia, Expo Comida Latina, All Asia Food, and Kosherfest. “

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