Bienvenido a Cincinnati Procter & Gamble Shifts Hispanic HQ

“The good news: Hispanic marketings become so much a part of the corporate fabric at Procter & Gamble Co. that its coming home to roost at the companys Cincinnati corporate headquarters. Thats also the bad news, at least for some of the Hispanic marketing executives whose unit is moving from San Juan, Puerto Rico.

The country’s largest spender on Hispanic marketing is consolidating its top North American and multicultural marketing posts and moving its Hispanic-marketing unit alongside the rest of the multicultural-marketing organization in Cincinnati. That essentially will integrate Hispanic marketing — once treated as its own “special” discipline at P&G — with both African-American marketing and the broader marketing effort. P&G spends $170 million on Hispanic marketing annually. “

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