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“Research and Markets (http://www.researchandmarkets.com/reports/c65930) has announced the addition of “The Source Book of Multicultural Experts 2007/08” to their offering.
What is “The Source Book of Multicultural Expertsâ„¢?
“The Source Book of Multicultural Expertsâ„¢” is a desktop reference guide for experts on many different cultural and lifestyle markets such as Hispanic, Asian American, African American, women, and gay/lesbian. The Source Book supplies over 11,000 journalists with diverse resources for Hispanic Heritage Month Sep 15-Oct 15, Black History Month Feb, Womens History Month March, Asian Pacific American Heritage Month May, as well as for year-round coverage of a diverse America. Also, over 2,500 marketing executives benefit from our Source Book, as it helps them find resources to reach ethnic consumers, find leads to new clients, and forge business alliances.
What is inside The Source Book?
Use The Source Book to find contact information for experts in a wide range of industries, business leaders who are minorities and women, and reliable sources of information on multicultural marketing and a diverse America. Many of the listings also have a short description of the company and the services it provides. Also included are expert-written articles which include statistical highlights on multicultural and lifestyle markets in the U.S.
Companies are also grouped by market served. Featured markets include: African American, Asian American, Hispanic, Gay and Lesbian, Multicultural, and Women.
Contents:
About The Source Book of Multicultural Experts
Market and Special Sections
The African American Market
“Managing Your Brand’s Strategy In The African American Market” by Howard Buford, Prime Access, Inc - African American Market Experts and Business Leaders
The Asian American Market
“The Asian American Market: Will Your Brand Be a Leader or a Follower?” by Saul Gitlin, Kang & Lee Advertising - Asian American Market Experts and Business Leaders
The Hispanic Market
“When Reaching Latinos, Relevance Rules” by Alex López Negrete, Lopez Negrete Communications - Hispanic Market Experts and Business Leaders
The Multicultural Market
“Passing Your Cultural Literacy Test” by William R. Ortiz, GlobalWorks Group - Multicultural Market Experts and Business Leaders
Other Market Experts and Business Leaders
Chinese American Consumer Buying Behaviour
“Understanding the Asian American Viewer and Consumer” by Michael Sherman, KTSF-TV
The Disability Market
“Disability as Diversity”¦Connecting the Dots” by Tari Hartman Squire, EIN SOF Communications.
Diversity
“The Opportunity Most Companies Are Missing: Understanding
Cross-Cultural Communications” by Luke Visconti, Diversity Inc.
The Gay and Lesbian Consumer Market
“Today’s Gay Consumer Market: A Competitive Advantage by Howard Buford, Prime Access, Inc
Multicultural Market Research
“The Changing Face of America: Multicultural Market Research – Nuts and Bolts” by Michael Halberstam, Interviewing Service of America
Listing by Industry Expertise
Alphabetical Listing by Company with Contact Information & Profiles
About The Authors
” title=”http://www.researchandmarkets.com/reports/c65930\”
” class=”autohyperlink” target=”_blank”>www.researchandmarkets.com/reports/c65930″
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