Got Milk? Board Targets Hispanics With Stardom Promo

Posted on: August 16th, 2007
Filed Under: [ Hispanic News ] [ Marketing ]
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“THE SAN CLEMENTE-BASED CALIFORNIA MILK Processor Board CMPB, which created the “Got Milk?” campaign, is breaking a new statewide promotional effort aimed at the Hispanic market. “Laugh Your Way to Stardom” is intended to promote the salubrious influence of milk on teeth.

Hispanic Californians are being asked to submit a 30-second video of their best laugh for a chance to be featured in the next “Toma Leche” drink milk commercial and win $1,000 cash and 100 gallons of milk.”

Read more: http://publications.mediapost.com
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