Hearst Enters Lucrative Quinceanera Market

“HEARST MAGAZINES IS STEPPING INTO the young Hispanic arena with the launch of MisQuinceMag.com, a new online-only service magazine for teenage girls covering the quinceanera–a traditional coming-of-age party for 15-year-old girls celebrated in many Spanish-speaking countries and now the U.S., too. The new online offering will compete with Quince Girl, a print and online title that first hit the newsstands two years ago.

According to Hearst, MisQuinceMag.com will capitalize on the popularity of a promotional insert included in its CosmoGirl, Seventeen and Teen titles in fall 2006. The site, set to launch on Aug. 29, will feature articles and advice on the various aspects of quinceanera planning and execution. The site will include a blog by Isabella Wall, the “Fairy Godmother of Quinceaneras,” as well as social networking and PG-rated online dating functionality courtesy of eCrush.”

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