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“AIM TV GROUP announced today that “AMERICAN LATINO TV,” the original “in culture” English-language TV show for and by U.S. Latinos, confirmed renewals, along with dozens of new affiliates and upgraded timeslots climbing to over 102 cities, clearing the way for its historic sixth season in syndication. The all-time-high distribution for “American Latino” means the show is available in a record setting 76 million homes 7% higher than the previous season representing almost 70% of all TV homes 10.7 million representing 92% of Hispanic homes.
“American Latino TVs” companion show, “LATINATION” also achieved record distribution as it heads into its fourth season of syndication with distribution in over 90 markets, representing over 62 million homes 3% higher than the previous season representing almost 60% of all TV HHs 9.9 million representing over 86% of Hispanic Homes.
The REAL story for the dynamic duos distribution in the new season is an unprecedented number of upgrades in over 40 markets including many top Hispanic markets. The upgrades include the move in Chicago of both shows to WPWR-My50 Saturdays at 5PM, improved timeslots and double-runs for both programs in San Francisco and the move in Denver, to Saturday at 6PM on KDVR-Fox 31 to name a few.
New markets include the addition of Seattle, WA; Ft. Myers, FL; Greensboro, SC; Abilene, TX; Norfolk, VA; Springfield, MA; Chico, CA; Des Moines, IA; Flint, MI; Lincoln-Hastings, NE; Mobile, AL; Columbia, SC, Baton Rouge, LA; Wilmington, NC and Eureka, CA among others
“Every year were encouraged by the enthusiasm for our programs and the growth of our brands. This year were even more excited as stations clearly recognize the powerful, untapped potential represented by U.S. born Latinos,” states Robert G. Rose, CEO of AIM TV Group & Executive Producer. “For advertisers whove witnessed the growth from one show in 27 cities to two shows and Specials in over 100 cities, theres clear evidence that our broadcast distribution platform represents the only way to reach a critical mass of U.S. born Latinos with video content.”
“Were always on the cutting edge of U.S. Latino culture, covering stories that others dont or wont. This season will be no exception as we up our game and continue to build on the strong connection with our audience,” states Renzo Devia, Supervising Producer of the Shows and president of AIM TVs Maximas Productions.
Both shows begin their respective new seasons the weekend of October 6-7th, 2007 along with the highly anticipated launch of their online video network, ALTVNetwork.com. Tentative distribution lists can be viewed at: www.AIMTVGroup.com/altv/season6 and www.AIMTVgroup.com/ln/season4 respectively.”
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