Mexican-American ad executive seeks to build political bridge - Ruben Navarrette Jr.:

“Mexican-American businessman Lionel Sosa has enjoyed great success, but still hungers for new challenges. Does he have one now: namely, bringing together two countries that, while neighbors, sometimes appear worlds apart.

Then again, this man is a first-rate bridge builder. He has helped Fortune 500 companies reach out to Latino consumers and helped Republicans - including President Bush - connect with Latino voters.”

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