Latina reaches out to engage Hispanics in the Super Bowl - Mirna Pineda

“Former Telemundo television anchor Mirna Pineda, who speaks both Spanish and English, will be keeping Spanish television stations, magazines and newspapers up to date on Super Bowl-related events.

Pineda, owner of a Hispanic media consulting firm, also will be reaching out to local Hispanic business groups to share ideas about how they can get involved with and capitalize on Super Bowl opportunities.

So far, the host committees Emerging Business Program, which educates and provides business opportunities for minority and women entrepreneurs, has seen little participation from Hispanic women, Pineda said.”

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