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Kmart Launches Multicultural Doll Brands
Tagged: advertising campaign, parentsPosted on: August 13th, 2007“When the rollout is completed next week, Kmart stores will sell nearly four dozen types of ethnic dolls _ a nearly fourfold increase from whats currently available. The dolls are flanked by an advertising campaign in the stores circulars and designed to appeal to black, Hispanic and Asian parents.
“We needed to be relevant to them,” said Philipp Elliott, a toy merchandise manager at Kmart, a subsidiary of Hoffman Estates-based Sears Holdings Corp.”
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Filed Under: 1. Hispanic News, Business, Business News
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