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Real estate titan pins its hopes on Hispanics – Century 21 Casa Real Latino
Posted on: August 9th, 2007“The name Casa Real — royal house — suits a real estate company run from an idyllic property with neat shrubs and white columns.
Now, the worlds largest real estate franchise has picked this Madison Avenue house, and those who run the company within, as an emblem of its new nationwide push to serve Hispanics — the hope for the flailing housing market, as some see it.
Century 21 Casa Real Latino officially debuted last month. The name reflects the marriage of two unlikely partners: a division of a $9 billion company made up of more than 8,000 franchises, and a single office located on a hardscrabble street in Paterson.”
Curation from Tomás
Filed Under: 1. Hispanic News, Business, Business News, Real Estate, Top Stories
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