Real estate titan pins its hopes on Hispanics - Century 21 Casa Real Latino

“The name Casa Real — royal house — suits a real estate company run from an idyllic property with neat shrubs and white columns.

Now, the worlds largest real estate franchise has picked this Madison Avenue house, and those who run the company within, as an emblem of its new nationwide push to serve Hispanics — the hope for the flailing housing market, as some see it.

Century 21 Casa Real Latino officially debuted last month. The name reflects the marriage of two unlikely partners: a division of a $9 billion company made up of more than 8,000 franchises, and a single office located on a hardscrabble street in Paterson.”

Stumble it! | |

Other posts that may interest you

Casa Real Properties Joins Century 21 - New Jersey

Casa Latino of Charlotte now open

Casa Latino Real Estate, the Next Giant

Casa Latino Real Estate Prepares Nationwide Expansion!

Real Estate Professionals for Community Awareness (R.E.P.C.A) in Chicago, Illinois

Blogante News for August 7th, 2007

Local real estate agent Freddy Guerra has opened the state's first franchise office of Casa Latino Real Estate, a Hispanic real estate firm targeting Birmingham's ethnic home-buying population. - Alabama

Real Estate Franchise Industry Veteran joins Casa Latino - Lisette Caraballo, Former Director of Emerging Markets at Cendant Corporation (Realogy Corporation), has been named Senior Vice President and Director of Franchise Sales at Casa Latino worldwide.

Casa Latino and Fidelity National Financial Team Up to Assist Real Estate Professionals and Home Buyers

Century 21 System Executive Honored as Champion of Hispanic Homeownership