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Latino liftoff: Hispanic consumers targeted – Colorado casino targeting Hispanics
Tagged: advertising campaign, ColoradoPosted on: August 9th, 2007“Colorados casinos generated double-digit revenue growth in the 1990s. But thanks to increased competition, annual revenue growth has dwindled to less than 5 percent. Hoping to buck this troubling trend, Riviera Black Hawk Casino decided to tap into a rapidly expanding and increasingly affluent consumer base: Colorado Hispanics.
With the help of Heinrich Hispanidad, a Denver-based agency specializing in Hispanic advertising and marketing, Riviera Casino launched in spring 2006 a direct-response advertising campaign aimed at increasing the number of Hispanic consumers enrolled in its Players Club and growing the profitability of its current Hispanic customer base.”
Curation from Tomás
Filed Under: 1. Hispanic News, Business, Business News, Marketing & Advertising, Top Stories
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