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Tailoring pitches to Hispanics pays off, businesses discover – Understanding the culture can be profitable. Content in Spanish makes some Iowans smile and others frown.
Tagged: Iowa, populationPosted on: August 1st, 2007“Nannette Rodriguez wants companies to look into the future – way into the future – to the year 2030.
Thats when Hispanic residents are expected to account for nearly 10 percent of Iowas total population. With nearly 109,000 living in the state now, Hispanics already make up the largest ethnic minority.
Businesses already are taking notice. The Iowa State Fair, Pella Corp. and Principal Financial Group are among companies that have started to step up their Latino marketing efforts beyond simple translations of brochures. Whats most effective in attracting Hispanic customers, marketers say, is material that talks, looks and acts like them.”
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Filed Under: 1. Hispanic News, Business, Business News, Tomás' Picks
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