Hispanic Marketing Online Course for Professionals from Florida State University

“After a successful first semester, an online course in Hispanic Marketing Communication will be offered again this fall by the Florida State University Center for Hispanic Marketing Communication. The center, headed by Dr. Felipe Korzenny, is pioneering education in Hispanic Marketing Communication.

The online course is available to anyone interested and is particularly recommended for professionals currently addressing the Hispanic market, or those who would like to start a Hispanic marketing initiative. The course last semester attracted students from many industries across the United States and provided a forum for learning and discussion about strategy that enriched the practice of many these professionals. The course became an opportunity to share experience in an integrated framework.

Favio Martinez, a marketing professional and student of the first online course, explains, “A couple of people have asked me if I couldnt have just read the book on my own and gotten the same out of the class, since I wasnt in a classroom. The answer is no”¦ The [online discussion boards] allowed me to think through my comments before posting. It also gave me the chance to “pay more attention’ by taking the time to read everyones postings. And, I have to be honest: while Id like to think that I have the discipline to push myself on my own, being in a class helps to ensure that I “keep up.’”

The fall session has a duration of fifteen weeks classes begin August 27 and end December 14 and includes topics such as language use, Hispanic cultural insights for marketing, and case studies relating to Hispanic marketing. The course will also address research and marketing strategies.

A certificate of completion will be issued to all non-degree seeking students who satisfactorily complete the course, and eligible students can receive three hours of undergraduate/continuing education credit.

THOSE INTERESTED ARE ENCOURAGED TO APPLY IMMEDIATELY AS REGISTRATION IS LIMITED.

REGISTRATION IS OPEN NOW

For application information contact Danielle Kress at inquiries@campus.fsu.edu or by phone at 850-645-5639. “

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