Country radio looks to Hispanics

Posted on: July 31st, 2007
Filed Under: [ Hispanic News ] [ Media ] [ Blogante Business ]
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“Hispanic Americans are just as likely to tune in to one of country musics 2,048 radio stations as non-Hispanic Americans if they know they are welcome listeners, according to the survey conducted by Edison Media Research. Larry Rosin, president of the research group, will present its results Wednesday at Belmont University.

“The study showed that the Hispanic population was much more amenable to country music and country radio than anyone suspected before the study,” he said. “Hispanics told us they were not in any way opposed to country music, but that they were just less exposed to it.”"

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