Miller says Chill brew having successful debut

Posted on: July 30th, 2007
Filed Under: [ Business ] [ Hispanic News ] [ Blogante Business ]
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“Miller Brewing says sales of its new Chill beer have surpassed expectations. But rival Anheuser-Busch isnt buying it.

At issue is Millers claim that half of Chills sales are from drinkers who previously avoided beer in favor of spirits and wine. If true, that presents a huge opportunity for retailers looking to boost their beer sales.

But Anheuser-Busch, the nations largest brewer, says its data indicate that less than 5 percent of Chills sales are coming from new beer drinkers. Anheuser-Busch says Chill sales are mainly shifting dollars away from other beers, including imports and specialty brews that provide higher profits for retailers.”

Read more: http://www.centredaily.com
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