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Ad Market Grows for Hispanic Cable Networks
Tagged: bilingual, ESPN Deportes, GOLTV, LATV, Mun2, Spanish-language, Telemundo, UnivisionPosted on: July 30th, 2007“Negotiations in the $1.55 billion Spanish-language broadcast television upfront are winding down, but another increasingly distinct annual ad market is just getting under way.
Advertisers have another $100 million to $125 million set aside for Hispanic-targeted cable networks such as Univisions Galavisión, the largest of these outlets with 7.4 million Hispanic subscribers, Telemundos bilingual mun2 and Fox Sports en Español. There are about a half-dozen others, including Discovery en Español, the bilingual GolTV and Sí TV, the digital broadcast network LATV, and ESPN Deportes. Negotiations are expected to continue through the summer.”
Curation from Tomás
Filed Under: 1. Hispanic News, Business News, Marketing & Advertising, Media
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