Ad Market Grows for Hispanic Cable Networks

“Negotiations in the $1.55 billion Spanish-language broadcast television upfront are winding down, but another increasingly distinct annual ad market is just getting under way.

Advertisers have another $100 million to $125 million set aside for Hispanic-targeted cable networks such as Univisions Galavisión, the largest of these outlets with 7.4 million Hispanic subscribers, Telemundos bilingual mun2 and Fox Sports en Español. There are about a half-dozen others, including Discovery en Español, the bilingual GolTV and Sí­ TV, the digital broadcast network LATV, and ESPN Deportes. Negotiations are expected to continue through the summer.”

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