Verizon Wireless Makes Local Moves - Global Hue wins

“Southfield, Mich.-based Global Hue, the incumbent for national Hispanic duties, now adds responsibility for local Hispanic chores. Shops competing for the business included Viva Partnership, Miami; Zubi Advertising, Coral Gables, Fla.; and Casanova Pendrill, Costa Mesa, Calif. The client spent $55 million on Hispanic advertising last year, according to Nielsen.”

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