Filed Under: [ Business ] [ Hispanic News ] [ Marketing ] [ Tomás' Picks ]
Tags: outreach
Knowledge is Power!
“In an effort to reach out to the growing Hispanic tire-buying market, Michelin North America’s Uniroyal group has unveiled a cartoon superhero – Llanta Man (Tire Man) – to help educate Hispanic consumers about tire and automotive maintenance.
Llanta Man is the alter ego of Uniroyal Hispanic spokesperson Ricardo Rodriguez-Long, and will serve as the focal point of a Spanish language consumer brochure Uniroyal is making available to its dealers in key Hispanic markets. “
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