Filed Under: [ Entertainment ] [ Hispanic News ] [ Press Releases ]
Tags: Spanish-language
Knowledge is Power!
EPANA PHONE CARDS HAVE POTENTIAL OF DELIVERING 150,000 THOUSAND MESSAGES STRAIGHT TO CONSUMERS
PEREZ’S DIGA ENTERTAINMENT, ELHOOD & EPANA PARTNER FOR UNIQUE MATCHING OF NEW TECHNOLOGIES
Multi-Grammy winning producer/songwriter Rudy Perez and the global community of elHood have added Round Two to the online promotion to select songs for superstar actress/performer Pilar Montenegro’s new album. Round Two connects the contest to the messaging technology on the Z-Brand phone cards of Epana Networks, the nation’s most respected producer of prepaid phone cards. Round One ended last Friday and winners from Round One and Round Two will be announced on August 14 and invited into the studio for the recording sessions with Perez and Pilar.
For the second round of voting, Perez and Pilar will have access to the thoughts and opinions of an entire new universe of music fans. Epana distributes more than 7 million phone cards a month in 30,000 tiendas across the country. The promotion is targeted to purchasers of Z-Brand cards in Atlanta, Dallas, Houston and Chicago, sales for which average 30,000 per month Each time a cardholder places a call, and cards are used an average of five times each, they will hear a prompt voiced by Pilar pointing them to the contest web site. There is a potential of over 150,000 voice messages from Pilar straight into the ears of a consumer.
Since the contest was launched, fans who have logged onto Pilar Montenegro’s web page, http://www.elHood.com/grabaconpilar , have been listening to songs submitted by the industry’s top publishers, selecting their favorites and addressing comments and suggestions to Perez and Montenegro. The entire process has been showcased via exclusive video feeds and ongoing reports on Pilar’s official elHood webpage.
Perez remarked, “As a producer, having the first hand feedback from fans, knowing their thoughts and ideas during the actual creative process of making a record is unprecedented. The responses and enthusiasm has been wonderful, so Pilar and I decided we want to hear even more. The Epana Network technology has allowed us to add a second round of voting and really expand our reach into the community.”
“I welcome the chance to be involved with a project that pushes the boundaries of the music industry,” said Pilar. “Working with Rudy is always an amazing experience, and I’m excited about bringing my fans into that process,” she said.
“elHood is dedicated to connecting artists with fans. This interactive album experience is one of the innovative ways we are working with the music industry to provide fans with unique, engaging opportunities to get up close with their favorite artists,” said Demian Bellumio, president and co-founder of Hoodiny Entertainment Group, the parent company of elHood.com.
“DIGA Entertainment is committed to setting the standard of the new model for marketing and promotion in the Latin music industry,” said Patxi Pastor, President and CEO of DIGA Entertainment.
elHood.com connects artists and fans worldwide through its unique digital user-experience featuring exclusive content from independent and major label artists. elHood.com. Hoodiny Interactive, and Hoodiny Productions are the three business units of Hoodiny Entertainment Group (”Hoodiny”). Hoodiny assists some of the leading Spanish-Language media companies in the monetization of their content and adoption of leading-edge media delivery platforms. Hoodiny has offices in Miami Beach, Los Angeles, and Madrid. To learn more or join the community, please visit www.Hoodiny.com and http://www.elHood.com.
DIGA Entertainment is a leading Latin entertainment marketing and promotions company providing world class management, marketing, merchandising, distribution, production and sponsorship services. For more information, go to www.digaentertainment.com or call (305) 695-0263.
Epana Networks is a leading international telecommunications carrier and national prepaid calling card distributor and marketer. Epana delivers technologically advanced, competitively priced prepaid calling card services to enable millions of people to communicate around the world every day. For more information, go to www.epana.com.
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