MetLife makes effort on multiculturalism

“The New York-based insurer is seeking to remedy that inequity ”” especially for baby boomer minorities ”” by training financial advisers and assisting them in establishing offices in communities where there is a dearth of financial planning services.

As part of its “multicultural” marketing, the insurer last month said that over the next three years, it will recruit 780 advisers ”” a 10% increase in its advisory force ”” mainly from universities and internship, fellowship and mentoring programs it sponsors, said Michael Vietri, executive vice president of MetLife. “The new advisers will have offices in neighborhoods with heavy concentrations of African-American, Hispanic, Asian and other minority residents,” he added.”

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