Gfk gauges Hispanic market

Posted on: July 24th, 2007
Filed Under: [ Hispanic News ] [ Marketing ]
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“GfK Consumer, a division of GfK Custom Research North America, has launched the Unacculturated Hispanic In-Person Research Program, which it claims may help dispel misconceptions about Hispanic consumers.

For example, GfK said marketers may overestimate the brand loyalty of the Hispanic population, which usually extends to products available in their country of origin. Once faced with the multitude of products in the US, that loyalty may dissipate.”

Read more: http://www.prweek.com
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