Carolina courts Latino fans – RailHawks will play Mexico’s Cruz Azul on Wednesday at 8 p.m. at SAS Soccer Park.
Tagged: Mexico, North Carolina, populationPosted on: July 24th, 2007“The Carolina RailHawks’ first season has been, by most measures, a success.
The team, until recently, has been in the USL First Division playoff picture. The RailHawks are currently 4-7-7 and sit six points out of the final playoff spot. They’ve reached the quarterfinals of the Lamar Hunt U.S. Open Cup. Attendance at SAS Soccer Park is right around the league average, too.
For all their early successes, there have been some missteps, none perhaps bigger than adequately marketing the team to the Triangle’s burgeoning Hispanic population.”
Curation from Tomás
Filed Under: 1. Hispanic News, Marketing & Advertising, Sports
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