Adweek’s Marketing y Medios Announces its Hispanic Media All-Stars of 2006 and Names Della de Lafuente Senior Editor

“The new issue of Marketing y Medios, released today, spotlights six visionaries in Hispanic marketing and media named to its second annual roster of Media All-Stars. Among the luminaries is the first-ever all-inclusive media interview with Ray Rodriguez, president and COO of Univision Communications, MyM’s 2006 Media Executive of the Year. MyM also announced the appointment of Della de Lafuente as senior editor.

“More than at any other point in recent years, it seems a great time to be working in the Latino market. Business is up and expanding across all media categories, and I am pleased to recognize six Media All-Stars who have led the charge, helping to make last year and the start of 2007 such a tremendous time for Hispanic marketing and media,” said Nancy Ayala Marketing y Medios editor. “I am also honored to have someone as accomplished as Della de Lafuente join the MyM edit team. The timing couldn’t be more auspicious!”

The 2006 Media All-Stars include:

Media Executive of the Year:
Ray Rodriguez, President and COO, Univision Communications
Credited for 17 years of service at various levels of Univision Communications. Also responsible for helping to net $2.1 billion in revenue in 2006 and increasing Q1 2007 revenue by 9 percent from the previous year.

Television:
Lucia Ballas-Traynor, SVP and General Manager, MTV Tr3s
Successfully overseeing the relaunch of the bilingual network in September 2006 and widening the channel’s distribution to 35-lowpower broadcast stations, including KBEH in Los Angeles. Expanded the channel’s visibility nationwide in the top 40 U.S. markets, reaching 28 million TV households overall and 5.5 million Latino TV households, nearly half the Hispanic TV households in the U.S.

Radio:
Tom Castro, Founder/Vice Chairman of the Board, Border Media Partners
Founded the largest privately owned Hispanic radio company in the country, owning 35 radio stations in Texas and acquiring two radio stations in August 2006 from CBS Radio for $45 million in cash. Received $111 million in equity capital in May 2007.

Digital:
Alberto Ferrer, Managing Partner/Director of Digital + Direct Marketing, The Vidal Partnership
A new generation agency executive, Ferrer brings together the converging worlds of digital and direct marketing. Responsible for visionary marketing such as the Beto Casas campaign for Century 21, introducing the first virtual Latino Realtor; successful World Cup Soccer tie-ins for Nissan and Home Depot; and the Second Life project for Sprint Nextel.

Print:
Monica Lozano, Publisher and CEO, La Opinión
Under Lozano’s leadership, La Opinión’s audience has grown 8 percent since 2006 to 520,000 daily readers and LaOpinion.com reaches 1.5 million unique visitors. She has formed strategic partnerships with Spanish-language broadcasters in Los Angeles and has made the publication “a laboratory for editorial and advertising strategies.”

Out-of-Home:
Christopher T. Young, President, Vista Media Group
Maximized mom-and-pop businesses, smaller communities and a newly signed transit deal to grow Vista Media’s outdoor ad revenue by 7 percent, accounting for $36.6 million of parent company Entravision’s total revenue in 2006.

De Lafuente Joins Marketing y Medios as Senior Editor:
Based in New York, de Lafuente serves as a consulting editor for Smart & Strong, publisher of bilingual health and lifestyle content across multiple platforms aimed at Latinos who are newly diagnosed with HIV. She has been a contributor to the women’s business and career title Pink, for which she wrote about successful up-and-coming executives.

Her career in journalism includes editing duties as a senior editor of Latina magazine and as a deputy editor of Working Mother magazine, as well as working as a reporter of the Chicago Sun-Times.

De Lafuente is a graduate of the University of Texas at Austin and a member of the National Association of Hispanic Journalists.

Hispanic Media All-Stars Honored at Hispanic Retail 360:
MyM’s Media All-Stars will be awarded Aug. 1 at an opening-night reception of Hispanic Retail 360, the industry’s premier event for retailers and marketers looking to grow their business with the U.S. Hispanic consumer market. This third annual event, taking place from Aug. 1-3 at the Westin Park Central Hotel in Dallas, features speakers from major retailers such as Best Buy, JC Penney, SuperValu, ExxonMobil and Southwest Convenience Stores (the largest 7-Eleven licensee in the U.S.) and from major suppliers such as Coca-Cola, Anheuser-Busch, Colgate-Palmolive, Johnson & Johnson and SONY. For more information about the conference, visit www.hispanicretail360.com

About Adweek’s Marketing y Medios
Adweek’s Marketing y Medios is an English-language Special Report that appears monthly in Adweek, Brandweek and Mediaweek magazines. It explores the unique challenges encountered by marketers and media serving the U.S. Hispanic population. Since launching in print and online in September 2004, the publication has inaugurated benchmark awards, including MyM’s Hispanic Agency of the Year, Hispanic Best Spots, Hispanic Media All-Stars and Hispanic Marketers of the Year. Key industry events include Voz Latina (produced in partnership with the Billboard Latin Music Awards) and Hispanic Retail 360. Marketing y Medios was a 2005 Best Start-Up Publication finalist and a 2006 Best Department finalist in American Business Media’s Jesse H. Neal National Journalism Award Competition.

About Nielsen Business Media
Nielsen Business Media is a leading market-focused provider of integrated information and sales and marketing solutions, helping businesses go to market more effectively and efficiently.

Serving seven major market groups, and 30 individual markets, spanning the entertainment, media and marketing, retail, travel and performance, design, and life sciences industries, Nielsen Business Media provides business-to-business products and services in print, online and in person.

With 42 publications, over 60 trade shows and 185 digital products and services, Nielsen Business Media offers insight, analysis and face-to-face contacts to help professionals better understand their markets, serve their customers and grow their businesses. “

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