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Posted on: July 23rd, 2007
Filed Under: [ Hispanic News ] [ Marketing ]
“”Our strategy is to go after the Hispanic population in the U.S,” said Johanna Mooney, director of food, health and beauty at Disney Consumer Products, Burbank, Calif. “The market is driven by gift-giving, so we will target moms and grandmothers””the primary gift-givers.”"
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