Smells Like Profit: Disney Eyes Pre-Teen Fragrance Market
Tagged: Disney, populationPosted on: July 23rd, 2007“”Our strategy is to go after the Hispanic population in the U.S,” said Johanna Mooney, director of food, health and beauty at Disney Consumer Products, Burbank, Calif. “The market is driven by gift-giving, so we will target moms and grandmothers””the primary gift-givers.”"
Curation from Tomás
Filed Under: 1. Hispanic News, Marketing & Advertising
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