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Tags: Univision
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“As he walked down the hall for his first official magazine photo shoot, the president and COO of Univision Communications stopped to admire a framed ad of a smiling Latina girl in a corridor of Univisions WXTV 41 TV station in Teaneck, N.J., 15 miles from New York City.
What grabbed his attention was a Univision tagline, from 2005, that read: “My dad says I have $763 billion in disposable income.” Ray Rodriguez seemed overtaken by the message, as if stumbling on the tremendous buying power of the U.S. Hispanic market for the very first time. “Its powerful,” said the Media Executive of the Year.”
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