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July 23rd, 2007
Filed Under: Hispanic News, Latinas, Media
Tagged: bilingual, Chile, Lucia Ballas-Traynor, MTV Tr3s
Filed Under: Hispanic News, Latinas, Media
Tagged: bilingual, Chile, Lucia Ballas-Traynor, MTV Tr3s
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“It seems only fitting that Lucia Ballas-Traynor’s 16th floor office in the Viacom building overlooks the “crossroads of the world” in Time Square. Shes within earshot of the exuberant youth market that today embodies the successful relaunch in September 2006 of the bilingual music channel MTV Tr3s.
Like many young Latinos clamoring outside the MTV studios in midtown Manhattan for the chance to watch their favorite artist perform at a taping of the channels hit show MiTRL a version of MTVs TRL, svp and general manager Ballas-Traynor knows what its like to straddle the duality of an American lifestyle with her Chilean heritage.”
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