Media All-Star: Christopher T. Young

“To be David in a Goliath business means knowing which sling to use. As a mid-sized player in the U.S. Hispanic market, Vista Media Group, Entravision Communication Corp.s out-of-home division, believes it has an edge over giant competitors. Mom-and-pop businesses are key to driving the company’s success, in addition to a staple of national advertisers, says Christopher T. Young, president of the group and All-Star for Out-of-Home.

Under his leadership and aggressive strategies, ad revenue has boosted the outdoor divisions year-to-year growth. During 2006, outdoor ad revenue climbed 7 percent and accounted for roughly 13 percent $36.6 million of Entravision’s total revenue of $291.7 million. Television represents 54 percent of revenue, and radio holds 33 percent, according to the company.”

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