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JCPenney Recognizes Hispanic Students as Part of the 2007 Premios Juventud Awards

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“Last night, NYSE:JCP enhanced ’s annual awards show for youth, , by presenting three exceptional Hispanic students with college scholarships – each worth $15,000 – during the live show. , of which is the official retail sponsor, targets Latino youth with an energetic show presenting nominees in original categories in music, , sports, fashion and pop culture and is considered the Hispanic youth show of the year.

Scholarship winners were selected in the categories of academic excellence, athletics and music. Latin GRAMMY® winning singer and songwriter music, Noticiero anchor academic and Association of Surfing Professionals Women’s World Champion Sofia Mulanovich sports, were on hand to present the scholarships. Rosa Avalos Chumpitazi will use her academic scholarship to study engineering at Virginia Polytechnic Institute and State University; Tae-Kwon-Do Warner J. Santiago will use his sports scholarship to study at the University of Puerto Rico, Recinto Universitario de Mayagüez; and alto saxophone player Irving Murguia will use his music scholarship to study music this fall at California State University.

“We believe in powering the potential of today’s youth. Through these scholarships we are able to give these students a helping hand while investing in the future of our next generation of leaders,” said Manny Fernandez, multicultural marketing director for . “Partnering with for this initiative allows us to truly engage our Hispanic youth market and emotionally connect the brand closer to our customers.”

The scholarship winners attended the show in star fashion starting with a makeover at a Miami store, which included service by professionals at the salon along with a wardrobe of the latest Back-to-School fashions. This morning, all three participants are scheduled to be interviewed on ’s morning show, Despierta América.

In its fourth year, the three-hour honors the biggest names in U.S. Hispanic show business, fashion and sports. Among this year’s nominees for were , Wisin y Yadel, , Thalí, , and . was broadcast live from the BankUnited Center at the University of Miami on the Network.

About

is one of America’s leading retailers, operating 1,040 department stores throughout the United States and Puerto Rico, as well as one of the largest apparel and home furnishing sites on the Internet, jcp.com, and the nation’s largest general merchandise catalog business. Through these integrated channels, offers a wide array of national, private and exclusive brands which reflect the Company’s commitment to providing customers with style and quality at a smart price. Traded as “JCP” on the New York Stock Exchange, the Company posted revenue of $19.9 billion in 2006 and is executing its strategic plan to be the growth leader in the retail industry. Key to this strategy is ’s “Every Day Matters” brand positioning, intended to generate deeper, more emotionally driven relationships with customers by fully engaging the Company’s 155,000 Associates to offer encouragement, provide ideas and inspire customers every time they shop with .”

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