Hispanic Marketing Expert Joins The Western Home Furnishings Association (WHFA) & NHFA Seminar Series at Market

“The Western Home Furnishings Association (WHFA) and the National Home Furnishings Association (NHFA) announced the addition of Chrysanthe Georges, founder of the Georges Marketing Group, a consulting firm that specializes in direct response and marketing to U.S. Hispanics, to their Academy seminar series line-up at the Las Vegas Market.

The Academy series represents WHFA’s higher level education series for home furnishings retailers. Academy sessions at the July 30-August 3, 2007 Market will feature exceptional speakers daily in the Retailer Resource Center (RRC), from 10:00-11:30 a.m. with a specific focus on consumer habits. Georges will speak on Cultural Insights into the Hispanic Consumer in the RRC on Friday, August 3, 2007. This seminar comes as a last-minute replacement for the previously scheduled seminar, The Consumer Power Paradigm.”

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