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Alaska Airlines details Hispanic marketing efforts

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“Alaska Airlines said its ramping up its marketing efforts to Hispanic audiences, citing a recent rollout of a Spanish-language ad campaign in Los Angeles.

The campaign is just one example of endeavors to appeal to Hispanics, said officials at the airline, a subsidiary of Seattle-based Alaska Air Group Inc. NYSE: ALK.”

Posted on: July 23rd, 2007
Curation from Tomás
Filed Under: 1. Hispanic News, Business, Marketing & Advertising
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