24 Horas to Break Hispanic Dailies Monopoly in New York

“With a trendy design, relevant content and excellence in distribution, the debut edition of 24 Horas is scheduled to appear near you. Published by Tricom Media, 24 Horas is the only “other” option for a results hungry market of advertisers interested in reaching the area’s booming Latino consumer market.

Tricom Media executives saw the market opportunity especially when their closest competitor: Impremedia created a virtual monopoly by adding Hoy to their portfolio, besides El Diario, a 100 years old unionized daily.

With an “easy to read” format, modern design and aggressive content, 24 Horas will be available free of charge to a massive audience of “information driven” consumers who are educated and with solid earnings in comparison with the rest of the Hispanic population.

“24 Horas is catered to the New Latino. An educated and hard working individual with limited time to read the news and can afford to spend an average of 20 minutes either online or reading the paper in order to be informed or entertained” Said Eddie Cruz, Publisher and Founder of Tricom Media.

24 Horas is already available to consumers throughout the New York and Tri-State areas and its guerrilla distribution in POP’s, mass transit points, home delivery and street Newsracks guarantees effective market penetration.

24 Horas and 24horasweb.com editions have creative and useful features such as blogs, Video commercials and Podcast 24.

“Internet usage among Hispanics grew 950% in the past three years and the New York market needed ‘The next generation’ of Hispanic Newspapers to efficiently tap into it. That is our business opportunity.” Said John Maisel, a Hispanic Media expert and a Tricom Media consultant.

“Our goal is to quickly gain market share by offering a revolutionary product, more in tune with the times we are living in and the vibrant city we call home. We strive to offer advertisers more for their investment and the best results in their advertising,” said Gary Albanese, 24 Horas sales director and a seasoned New York newspaper executive.

For complete details regarding both the printed and on-line versions of 24 Horas, please call: 1.877.TAP.24HRS or visit www.24horasweb.com

CONTACT: 24 Horas News, 1-877-TAP-24HRS, opt. 5, info@tricomnews.com“

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