Meeting responsibilities drives Banking relationships among Latinos.

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Posted on: July 16th, 2007
Filed Under: [ Hispanic News ] [ Marketing ] [ Your Money ]

“I have been sending my grandmother money every month since I landed my first steady, post college job. On a recent visit, instead of sending the monthly stipend via money order, I brought the cash. My grandmother took the money, went into her room, opened a drawer and piled it on top of what looked like a gangster”šs stash: neatly piled twenties, eight rows across. I almost fell over. Here was this helpless octogenarian with thousands of dollars sitting in her bedroom.

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