Filed Under: [ Hispanic News ] [ Marketing ] [ People ] [ Press Releases ] [ New York ] [ New York City ]
Tags: bromley communications, Burger King, latin america, Mexico, mexico city
Knowledge is Power!
Joseph Pantigoso, an international marketing communications specialist, was named VP/Managing Director for Bromley Communications. Pantigoso will head the agency’s New York office. Pantigoso fills the newly created position in response to the agency’s significant (more than 300%) growth in New York since Bromley Communications acquired Publicis Sanchez & Levitan in 2004.
His two decades of experience in general market and Latin American advertising, strategic brand consulting, span all aspects of client service, business development and management. Additionally, Pantigoso has proven expertise in branding for packaged goods and services categories.
“Joe brings an incredible mix of marketing and leadership experience, which will be a boon for our agency and our clients,” said Jessica Pantanini, chief operating officer for Bromley Communications. ”We are confident that his past success in developing innovative and effective campaigns is a clear indication of the future impact he will have on our New York office.”
Pantigoso began his advertising career at Lintas in New York where he worked on the Bayer Aspirin account which earned a Silver Effie in 1987. From there, Pantigoso moved on to Ogilvy and Mather before joining J. Walter Thompson. While there, he was promoted to Global Account Director and Regional Account Director for Latin America where he developed, tested, produced and launched global campaigns for several of the agency’s clients and earned nine international creative awards.
Most recently, Pantigoso had a stellar seven year career with Landor Associates, a recognized global leader in strategic brand consulting and design. He was Executive Director for the Latin American region and later, as Managing Director in Mexico City, he developed branding for cornerstone clients including Dannon, Modelo, Pepsico, Philip Morris and Procter and Gamble. As a result of his innovation and leadership, the Mexico City office became one of the company’s fastest growing offices in the network.
In addition to his numerous awards, Pantigoso was a frequent marketing guest lecturer at several universities in Mexico in addition to industry events. He has authored articles on branding for leading business publications. Pantigoso earned a Bachelor’s degree from Duke University and a master of arts in Latin American Studies from New York University.
About Bromley Communications
Bromley Communications is a full-service integrated communications agency offering all aspects of advertising, public relations and promotions targeted to the Hispanic consumer. With headquarters in San Antonio and offices in New York, Miami, and Los Angeles, the agency is known for delivering measurable business results for its clients through great creativity across integrated marketing disciplines. Bromley Communications’ prestigious client roster includes AstraZeneca, Procter & Gamble, Burger King, The National Pork Board, Payless ShoeSource, Coors, General Mills, Nestlé USA and many other blue chip clients.
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