Copa América Hits Goal for Univision

“The live broadcast Wednesday night of the semifinal Copa América soccer match between Mexico and Argentina scored big for Univision, drawing 6.9 million viewers and making it the most-watched sports telecast ever in Spanish-language TV.

The soccer match was the No. 1 program of the night among adults, 18-34 2.7 million, men 18-34 4.9 million and men 18-49 2.4 million and households 3.6 million, outpacing programming for any Hispanic or English-language network, including ABCs Next Best Thing and American Inventor; NBCs Americas Got Talent and Last Comic Standing; and Foxs So You Think You Can Dance. “

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