Mala Rodriguez Concludes Her Appearance at the LAMC with Great Success - Microsoft Zune helps propel Spanish urban artist to new heights at music conference

“Featured talent, Mala Rodriguez wrapped up her Latin Alternative Music Conference (LAMC) engagement to great success and fanfare this week. Thanks to a jam-packed schedule of media interviews, concert performances and fan appearances, Mala kept the attention of many of the industry’s most established insiders. With support provided by Microsoft Zune, Mala met with fans at LAMC’s exclusive Zune Lounge where she discussed trends and shared her insights and thoughts regarding her recent domestic album release: Malamarismo.

Throughout her time at the LAMC, Mala also performed at various venues to a capacity crowd. Conference goers and sponsors attributed this year’s increased success to the draw of feature artists like Mala livening up the show.

“This year has been amazing” said Javier Farfan, Hispanic marketing manager for Zune, Microsoft’s portable digital music player and online store. ,.“Zune is excited to have partnered with Mala Rodriguez in an effort to provide an innovative and exciting experience for conference guests.”

The LAMC features industry presentations and panel discussions for industry insiders, informative trade booths and artist showcases premiering emerging Latin talent. The conference concludes on Saturday, July 14th at 10:00pm with a closing party at the Roosevelt Hotel. For more information on conference events and media opportunities, the press is asked to address inquiries to the contact above.

About Machete Music:
Machete Music is a Universal Music Group company (UMG). The label is dedicated to the growing urban segment, specifically for reggaeton, hip-hop, rap, dance hall and R&B genres. UMG is the world’s leading music company with wholly owned record operations or licensees in 77 countries. Its businesses also include Universal Music Publishing Group, one of the industry’s largest global music publishing operations. Universal Music Group consists of record labels Decca Music Group, Deutsche Grammophon, Interscope Geffen A&M Records, Geffen Records, Island Def Jam Music Group, Lost Highway Records, MCA Nashville, Mercury Nashville, Mercury Records, Philips, Polydor Records, Universal Music Latino, Universal Motown Records Group, Universal South Records and Verve Music Group as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world. The Universal Music Group owns the most extensive catalog of music in the industry, which is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). Universal Music Group also includes eLabs, a new media and technologies division, and Universal Music Mobile. Universal Music Group is a unit of Vivendi, a global media and communications company. “

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