Miller Lite Taps Lopez Negrete for Hispanic

“Miller Brewing has tapped Lopez Negrete as lead creative agency on its $40 million Miller Lite Hispanic account after a review, the company confirmed.

“We chose Lopez Negrete because they were passionate about their work and have a proven track record in delivering creative integrated campaigns that work with Hispanic consumers,” said David Dixon, senior director of Hispanic marketing at Miller, in a statement. “We are confident that this new partnership will help Miller Lite continue to develop messages the resonate with the Hispanic community.”"

Stumble it! | |