No Longer a Niche: How Three Brokerages Educate and Inform the Hispanic Marketplace | Real Estate News

Posted on: July 12th, 2007
Filed Under: [ Business ] [ Hispanic News ] [ Real Estate ]
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“Today, home buyers in America come in many shapes, sizes and nationalities. In fact, 33% of the U.S. population is non-Caucasian, and by 2050, that number is estimated to increase to half of the country’s entire population, according to the U.S. Census Bureau.

Clearly, the one-size-fits-all approach to real estate is long gone and defunct. Indeed, within the next five to 10 years, minorities””the majority of them Hispanic””could account for up to 60% of all first-time home purchases.

To that end, real estate practitioners are finally beginning to realize that there is a significant need to market to and edify these potential customers. Here, we feature three Coldwell Banker brokerages that are taking the lead in bringing education, marketing and professionalism to the Latino community.”

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